Local Roots Landscaping

GROWTH MARKETING FOR A HIGH-END LANDSCAPING DESIGN FIRM

Local Roots Brand

In only a decade, Local Roots has grown to over 50 employees and has solidified itself as a dominant company in Pittsburgh. Looking forward, they want to level up their game to maintain steady growth.

Local Roots Landscaping has already shaped the city’s landscape in a beautiful and impactful way. In order to continue making a difference in their community, they needed a growth partner who could come on board and provide extensive brand and marketing strategy and help them expand their vision for the future. Beyond that, they needed a team who could take these strategies and implement new initiatives that would ultimately drive growth.

SERVICES

Brand Strategy

Brand Identity

Website Design + Development

Paid Search + Social

Email + SMS

Marketing Strategy + Support

Business card design

OUR APPROACH

Instead of overhauling the brand from the start, our initial focus was on new growth opportunities and marketing efforts. As we produced collateral and creative, we began updating their brand over time.

Under our growth partnership offering, we jumped on board with Local Roots to help them begin executing new growth initiatives. Throughout that process, we were quickly brought up to speed on their current brand system, target audience, unique offerings, and long-term goals. After a few months of being onboarded and setting the foundation for new marketing efforts, we started improving the brand identity system and rolling it out across several touch points. Today, we remain their dedicated partner and continue updating the brand as the company evolves.

Stand-up Banner DesignVehicle wrap design
Brand project mockupsMobile website mockup
Brand project mockupsMockups of brand development project

Scope

01

Discovery

Base Evaluation

Goals & Targets

Project Plan

02

Research

Market Research

03

Strategy

Audience Segmentation

Positioning

Voice & Messaging

04

Design

Stationary Materials

Sales & Marketing Collateral

Email Template Design

05

Web

Information Architecture

UX & UI Design

Responsive Development

CMS Integration

Search Engine Optimization

Photography Direction

06

UpRoute

Growth Consulting

Content & Marketing Strategy

Website Updates

Analytics & Reporting

I really can't tell you how grateful I am for you all.

“I really can't tell you how grateful I am for you all. You are a huge asset to our team and I can't even remember what it was like before we had you all around!”

Kenneth Deemer
Managing Partner, Local Roots Landscaping

We go further when we go together